Chief Executive of Risk Dynamics and founder of the Flipview, Ben Stevens reveals the role of risk and strategy in digital disruption from his music industry experience.
In Brief:
Risk and strategy expert Ben Stevens witnessed the music industry ripped apart through digitisation. Stevens worked as a Director of Internal Control at Warner Music International’s head office in London at the height of when the industry was being disrupted.
Supervised by one of the UK’s leading professors in strategy, Stevens spent two years researching the impact digitisation and the internet were having on the recorded music industry, an industry he is passionate about. One of Stevens’ highlights was interviewing music industry heavyweight, Seymour Stein, Vice President of Warner Bros. Records and a co-founder of Sire Records (responsible for signing Talking Heads, Madonna and The Ramones).
Stevens’ extensive background in risk has reached a variety of industries across the globe, but the music industry is one of the most dramatically disrupted. His observations about how the music industry managed to survive the impact of digitisation is a noteworthy lesson for other sectors to heed in their pursuit to transform and prosper.
